Services Provided:
Branding Campaigns • Meta Ads • Motion Video Production • Campaign Strategy • Offline Activation
Project Description:
When I joined Dr. Amr Elmessiry Pharmacies, their social media activity had been completely paused for a year.
We started from scratch with a re-branding campaign called “راجعِين”, focusing on rebuilding awareness and reconnecting with customers.
After one month, we launched the 2023 White Friday campaign, achieving a ROAS of 7x, and within the first six months, the pharmacies’ sales grew from zero to 200,000 EGP per month in Alexandria.
As both a pharmacist and a marketing professional, I also advised the management on operational changes that helped fund ads through supplier partnerships — turning marketing into a self-sustaining system.
We continued working together for a full year, producing engaging motion videos, Reels, and creative campaigns across all seven branches — both online and offline.
Achievements
Grew sales from 0 → 200K EGP/month within six months.
Achieved 7x ROAS during White Friday 2023 campaign.
Produced multiple Reels & Motion Videos that boosted organic engagement.
Designed integrated campaigns connecting online + offline marketing.
Helped create an internal system where suppliers funded future ad budgets.
