Services Provided:
AI Content Creation • Branding • Media Production • Campaign Strategy • Media Buying • Event Marketing
Project Description:
When I started working with Caputo Restaurant, the owners wanted to do something no restaurant in Egypt had ever done before — create a fully AI-generated mascot that connects with people through storytelling.
We designed an AI character and produced a full mini-series featuring that character. Each episode was written, voiced, and animated entirely using AI — at a time when the technology was still new (January 2025).
The series generated huge curiosity and engagement, with audiences wondering whether Caputo was a new Ramadan series or a real brand.
This creative concept helped us build massive brand awareness even before the restaurant’s grand opening.
Our Work
Developed the Caputo AI character and produced a full animated video series using AI tools.
Created and executed AI-driven campaigns for the restaurant launch.
Directed media production and menu photography, capturing the brand’s Italian-inspired identity.
Designed a menu landing page to showcase dishes and improve conversion tracking.
Managed content creation, designs, and paid media campaigns on Meta platforms.
Organized online events and interactive content during Eid El-Fitr and Sham El-Nessim to sustain engagement.
Results & Achievements
Achieved outstanding awareness and engagement within weeks of launch.
Created one of Egypt’s first AI-generated brand characters in the F&B industry.
Built a strong digital presence ahead of the physical restaurant opening.
High audience interaction — people believed Caputo was a TV series before discovering it was a restaurant!
Delivered high-quality media assets and digital campaigns that positioned Caputo as an innovative brand.
