Bakhit Pharmacies
Industry:
Retail Pharmacy Chain
(Alexandria, Egypt)
Services Provided:
Marketing Department Setup
Branding & Reputation Management
Media Buying
Content Strategy
Local Campaigns
Revenue Partnerships
Project Overview:
When I joined Bakhit Pharmacies in 2019, the business was transitioning from individual stores into a unified pharmacy chain.
There was no marketing team, no digital presence, and the brand was struggling with a poor reputation among customers and employees alike.
With minimal resources, I took on the challenge to build their marketing department from scratch, form a small but effective team, and create a sustainable strategy that would not only drive visibility — but rebuild trust.
Our Strategy
1. Building the Foundation
I established a dedicated in-house team including a designer, content creator, and medical representative, while I handled all media buying and overall strategy myself.
Our first priority was to restore the brand’s reputation through community-driven content, patient education, and professional service storytelling.
2. Digital Growth & Awareness
We created a consistent online presence through Facebook and Instagram, focusing on engaging, useful, and humanized health content.
Campaigns were localized, targeted around each branch’s community, and combined motion videos, simple designs, and awareness posts that reflected reliability.
3. Sustainable Revenue Model
Because of the tight budget, I developed creative funding strategies:
Renting pharmacy storefronts to healthcare brands for visual ads.
Hosting in-store events and promotions with suppliers.
Selling paid collaborations on our social media pages.
Negotiating co-marketing budgets with partner companies.
This allowed the marketing department to become self-funded and scalable.
Challenges
No existing marketing structure or digital presence.
Weak customer trust and poor brand image.
Limited financial resources for campaigns.
No consistent visual identity or communication tone.
Results & Achievements
Expanded from 5 to 19 branches across Alexandria, Kafr El-Dawar, Damanhour, and Itay El-Baroud.
Built a loyal customer base of over 30,000 regular clients.
Grew digital presence to 54,000 Facebook followers and 3,000 Instagram followers organically.
Improved brand reputation significantly — turning customer feedback from negative to positive within months.
Generated 500,000 EGP in annual marketing contracts through brand partnerships and events.
Established a fully functional in-house marketing department operating independently.
