Jarir Pharmacies
Industry:
Retail Pharmacy Chain
Saudi Arabia
Services Provided:
Google Ads Management
Smart Campaigns
Social Media Strategy
Performance Marketing
Client Consulting
Website Launch Strategy
Project Overview:
Working with Jarir Pharmacies in Medina, Saudi Arabia, was a completely different experience.
We partnered with them as a marketing agency, starting from scratch to build their digital advertising structure and brand awareness.
When we began, Jarir had just one pharmacy branch in the Al-Aziziyah area.
We launched Google Smart Campaigns and Search Campaigns targeting their local audience to drive in-store visits and phone calls.
Over time, this strategy helped them expand to four branches across Medina — a huge step forward for a local brand competing in a market dominated by giants like Al Nahdi and iBrand.
Our Strategy
1. Localized Google Ads Campaigns
We created a dual campaign structure combining:
Smart Campaigns focused on driving location-based calls and store visits.
Search Campaigns optimized for branded and non-branded keywords in the Medina region.
Through careful optimization of keywords, ad copy, and call extensions, we maximized conversions while keeping CPC low.
2. Social Media Presence & Awareness
While Google Ads generated foot traffic, we also worked on increasing the brand’s visibility across Snapchat, TikTok, and Instagram — platforms that perform best in the Saudi market.
We used local-style creative ads, short storytelling videos, and interactive posts that matched Saudi audience behavior.
3. Client Education & Long-Term Vision
The biggest challenge wasn’t technical — it was strategic.
The client initially wanted every campaign to generate direct sales, with no patience for awareness or retention phases.
We spent time educating them on why awareness and brand consistency are crucial for long-term sustainability.
By maintaining transparency and data-backed communication, we built a relationship based on trust that kept us collaborating for two years and counting.
Challenges
Extremely competitive market dominated by large pharmacy chains.
Limited budget with client expectations focused solely on sales-based performance.
Need to build credibility and awareness with minimal resources.
Balancing long-term brand building with short-term ROI demands.
Results & Achievements
Expanded from 1 branch to 4 active pharmacies across Medina.
Generated consistent in-store sales through location-based ads.
Achieved strong CTR and lead conversion rates despite a small budget.
Built a sustainable brand presence through Snapchat, TikTok, and Instagram.
Currently managing the launch of Jarir Pharmacies’ new website, marking their next phase of digital growth.
Continued partnership for over two years — proving the success and trust in our agency’s approach.
